What makes our brand unique is that over 90% of our jewelry merchandise is designed and crafted by our master goldsmith, William "Bill" Wilson. And we do it all under one roof at our shop and studio on Sanibel Island.

Below, you will see how an original gold-and-diamond sea-life design, a Sea-Urchin Shell Pendant, is forged from scratch.

Mouse over each of our step-by-step studio process description below to see how vision becomes reality.

Click here to see how to buy this finished piece